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An international coffee
branding and packaging for
CICUMBA
CICUMBA COFFEE
Honduran coffee harvested in the heart of La Tigra, a protected nature reserve because it is an essential water production area for The capital of the country. This crop is located at a latitude between 1,400 and 1,500 meters above sea level, making it a high-altitude coffee.
Our goal is to share coffee with the best export standards and make Honduras proud with a representative product of exceptional quality.
The Name CICUMBA He is the indigenous leader of the northern area of the Sula Valley, he fought against the invasion of the Spanish. The turtle is an adopted symbol because it was emblematic of indigenous people pre- and post-colonial eras, to which are attributed wisdom, longevity, mysticism and connection with ancestral beings.
REQUIREMENT
Based on its objective, the project is based on the creation of a brand with which they can present their product competitively in the market with manageable and respectable packaging.
THE RESULT
Faced with the demand for packaging they can rely on,
a sticker was created that can be placed on a bag of black coffee, along with a brand identity that reflects the brand pillars
such as the height at which their coffee was produced, respect for
the nature reserves present in the region and the representation
of the turtle.
Work carried out with Mirna Janineh Communications
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